For centuries, product placement has been done in movies. In the cinema industry, it has become a norm to have brands sponsor movies. This practice has been very beneficial for brands as it actually drive sales from a vast audience. Putting their product in the next...
For centuries, product placement has been done in movies. In the cinema industry, it has become a norm to have brands sponsor movies. This practice has been very beneficial for brands as it actually drive sales from a vast audience. Putting their product in the next...read more
The 24-hour photo and video-sharing feature that almost all photo/video sharing and messaging apps are raving about has gone from a simple series of self-exiling posts to a powerful marketing tool. It gained notoriety among small businesses and brands wanting to have a unique channel to showcase their goods – adding more value to the proverbial “ephemeral contents”.read more
nfluencer marketing came out with the rise of Social Media. Many brands have already profited from the large audience that Influencer Marketing can reach among different social media platforms. Influential Marketing is a strategy that makes use of “influencers” to promote/endorse a brand, a product or a service. These “influencers” are followed by thousands to millions of people everyday and have the capacity to affect consumer behavior. They can be celebrities as famous as the Beckham family or local influencers who have made an impact in different social media platforms such as PewDiePie and Jen Selter. 80% of the influencers today are YouTubers.read more
Did you know that the 44% of millennials are most likely to promote a product when rewarded? Did you know that 6 out of 10 online adults have and Instagram account? Did you know that there are 8 million registered businesses using Instagram business profiles? These 3...read more
Internet meme is a derivation from evolutionary biologist, Richard Dawkins’ evolutionary concept, wherein a meme pertains to an idea, behavior, trend, or style that spreads from one person to another within a certain culture. While it is relatively similar in meaning, Internet memes often come in the form of images macros, catchphrases, videos, soundbites, webpages, or hashtags.read more
Facebook continues to fulfill our social media satisfaction by progressively improving and adding features to our Best Overall social media platform. Just last month, Facebook launched cover videos to give way to more creative and engaging content for users to play...read more
To ask the mother of all social media-related questions: What exactly is a hashtag?
Before the world saw the dawn of the digital era, this symbol was once just a simple icon to denote a number or your partner’s weight. Today, it has become a part of our computer literacy and eloquence – however oftentimes being misconstrued and misused by resident netizens and social media plebeians in epic proportions.read more
If you’re picturing our post-apocalyptic world in your mind as something that involves a bastion of gut-hungry zombies fighting over what’s left of the human race after a bolide impact, imagine if Facebook, Twitter, Instagram, LinkedIn, and all those big social media platforms suddenly shut down and completely disappear into the abyss.read more
Since the internet had been intertwined with everyone’s daily lives, consumers have been thirsty for information that they can find online – and just about anything under the internet’s hemisphere. Google and Yahoo were two of the pioneering platforms to open and let everyone access as much information there is in the web.read more
We sat down with three of today’s up-and-coming Manila-based wedding professionals to talk about the biz, and how they keep up with the ever-changing trends.read more