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A Definitive Guide To Using Stories For Your Marketing Campaign

A Definitive Guide To Using Stories For Your Marketing Campaign

The 24-hour photo and video-sharing feature that almost all photo/video sharing and messaging apps are raving about has gone from a simple series of self-exiling posts to a powerful marketing tool. It gained notoriety among small businesses and brands wanting to have a unique channel to showcase their goods – adding more value to the proverbial “ephemeral contents”.

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The Rise of Influencer Marketing

The Rise of Influencer Marketing

nfluencer marketing came out with the rise of Social Media. Many brands have already profited from the large audience that Influencer Marketing can reach among different social media platforms. Influential Marketing is a strategy that makes use of “influencers” to promote/endorse a brand, a product or a service. These “influencers” are followed by thousands to millions of people everyday and have the capacity to affect consumer behavior. They can be celebrities as famous as the Beckham family or local influencers who have made an impact in different social media platforms such as PewDiePie and Jen Selter. 80% of the influencers today are YouTubers.

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Meme Etiquette: How to Utilize Internet Memes to Your Digital Marketing Advantage

Meme Etiquette: How to Utilize Internet Memes to Your Digital Marketing Advantage

Internet meme is a derivation from evolutionary biologist, Richard Dawkins’ evolutionary concept, wherein a meme pertains to an idea, behavior, trend, or style that spreads from one person to another within a certain culture. While it is relatively similar in meaning, Internet memes often come in the form of images macros, catchphrases, videos, soundbites, webpages, or hashtags.

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#Hashtag: What Does It Even Mean?

#Hashtag: What Does It Even Mean?

To ask the mother of all social media-related questions: What exactly is a hashtag?

Before the world saw the dawn of the digital era, this symbol was once just a simple icon to denote a number or your partner’s weight. Today, it has become a part of our computer literacy and eloquence – however oftentimes being misconstrued and misused by resident netizens and social media plebeians in epic proportions.

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Keep Scrolling, Keep Scrolling, Keep Scrolling

Keep Scrolling, Keep Scrolling, Keep Scrolling

Since the internet had been intertwined with everyone’s daily lives, consumers have been thirsty for information that they can find online – and just about anything under the internet’s hemisphere. Google and Yahoo were two of the pioneering platforms to open and let everyone access as much information there is in the web.

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